The Teckki Says

Yesterday Adobe, the maker of Flash software, announced that it was no longer going forward with mobile software development. While this is "eyes glazed over" news to most non-technical audiences, it is one of the most significant developments for users of tablets and smartphones. Apple won the battle over Adobe on whether Flash will play on its iOS (iPhone, iPad, iPod Touch) devices, and as the 800-pound gorilla, Apple sways how mobile development will be done on all mobile devices.

This is not a technical battle where your web developer throws in a different kind of poof dust and your website displays with no problems – many businesses, especially those with all or mostly Flash websites, will have to have them redone. In addition, Flash was the best in the business in terms of animation, which is why it was so widely used. Today’s tools aren’t as robust or finely developed, which means many websites will take a step backwards in animation.

So what does this mean to the average business, who wants a very attractive site that attracts loads of customers, requires little maintenance, all at a reasonable price? It means you are still living in a fantasy world, but here are five things you need to know as you look at your future website needs:

(1). Stop insisting on Flash websites. Clients don’t ask for Flash per se, but they ask for Disney-like animation, video and stuff that moves and twinkles. That’s usually Flash. A better question to ask is, "Will my site display on all smartphones and tablets?"

(2). Get used to a new alphabet. Most people I know understand the term HTML, the code used to make stuff appear in web browsers. HTML5 is the new term. It also would not hurt to know video formats, in particular the format of the video you are supplying to your web developer. Then you might know beforehand if you need to shell out additional bucks for a conversion. Some videos are supplied in Flash formats.

(3). Flash will no longer be a selling feature on Android-based platforms. Yes, Droid does Flash, but most websites will want to do iPad and iPhone. Unless you’ve got the deep pockets to do both, you’ll probably want your site to display on Apple devices first. And don't buy into the hype that there are more Droid devices than Apple devices. The surveys are nuanced, with many referring to units shipped to stores as opposed to customers actually using them.

(4). If your website contains a significant number of Flash elements, it will probably have to be redone. One way to find out for sure is to right-click on any element you think might be Flash (hint: it’s probably animated). If you get Flash player information in the popup, you’ve found it.

(5). Open up your wallet. The new technologies will cost money. You could, of course, stick to the old, basic website, and you can probably get a good deal on one from your hosting company. They can be splendid to view, but that’s all they are.

The decision by Adobe is more than a capitulation. It is a sea change for many business owners. Web development can now focus on a single presentation that will work well in most browsers, mobile and desktop. However, Flash-based websites are on the other side of that presentation, and as more developers ditch Flash, or not take it up, it will become a legacy platform on the mobile device that will become expensive to maintain.

What is Cloud Computing?

If you have a public email account, understanding Cloud Computing is low pressure, because your emails, pictures and other information are stored in the Cloud Computing stratosphere. This, and your ability to access your account, is the basic gist of Cloud Computing. Google takes this a step further, allowing you to store documents and spreadsheets online.

Given this, many of you already trust the Cloud.

But some of you may have been introduced to a hail of issues in Cloud Computing if you owned a T-Mobile Sidekick and weren't able to restore your phone information from a backup after your battery went dead. In that instance, you understood it all too well - you got drenched.

Storms do occur in Cloud Computing, and there can be serious consequences.

In the future, I suspect that you will be flooded with marketing from companies touting Cloud Computing, sunny scenarios and all. Cloud Computing is relatively safe, considering that you've trusted your websites to such technology for years. However, are you ready to jet stream ahead and trust more of your company data and functionality to Cloud Computing?

It has the ability to transform the atmosphere in your business, reducing equipment costs and shifting labor to outsourced services. In the high pressure environment of survival, reducing costs is something in everyone's forecast. However I would think about this carefully, because the rules are still being written on Cloud Computing.

There is only so much information I personally am going to let go beyond my internal computers and servers. This mirrors my philosophy on business functions I will never outsource - finance, marketing and R/D. Yours may be different, but I feel that those three functions define so much of what a company is that they should be carefully guarded and secured. In the Cloud, I would give up this security.

I would also be more vigilant about what my own employees could do on the Cloud. In some cases, lapses and carelessness can be embarrassing, and in other cases, they can be considered crimes. If it happens on internal computers, it may just be a local issue. In the Cloud, you might have to fend off federal wire fraud charges. If you think this is a stretch, note what can happen to an underage kid who posts pictures of his under-dressed, underage girlfriend to Facebook. Prosecutors in some cases are upgrading charges to that of an adult sex offender.

You have been using the Cloud successfully for years, but those have been defined uses, and the companies you have been using have been fairly clear on how to use their technology. As you puff your Cloud with more of your information and functionality, the rules become more general, and your culpability increases. Keep that in mind as you use more Cloud Computing, how you weather the experience is prognosticated on how well you manage the climate. Sunny days can be many if you do this well.