The Teckki Says

I went shopping at a major retailer to look for insect repellent for my daughter. The stock clerk pointed me to area where it was located, and I recoiled! It was placed in the pest control section, along side the Raid, d-con and Combat! Yes, mosquitoes and ticks are pests, but we don't think of them in quite the same way we do roaches, rats and ants. I walked away.

You might think that this does not matter online. Your web designer, seeking to be efficient, may categorize them as bugs, and they will come up on the same page or search. Your buying public might have a problem seeing the Raid can next to the bottle of Off when purchasing insect repellent for a preteen daughter's outdoor trip.

The store did redeem itself, by also placing repellent in the camping department. Note the imagery here - pictures of camping, and while there are nasty bugs to be found in the wild, it's the ticks, fleas and mosquitoes that are most bothersome. Repellent products in the camping section remind you of that.


Be careful in your online efforts - this happens more often than you think.