The Teckki Says

Subject: Rahm Emanuel on Chicago pre-mayoral campaign listening tour.
Source: Chicago Tribune website, published 10/5/10


Nominated for: "Thousands Errors" award based on:

(1). Chicago's transit trains are color coded, and the green banner on the train does not match the "Red Line" description on the caption.

(2). Chicago's largest major city newspaper should know that the stop their describing is underground at that point, while out the train's windows you can see buildings.

If all of your business is not local, then this doesn't matter. However, most newspapers business (including the Chicago Tribune) is local, if they can't get the picture or article right, it's a distraction that can keep many of their viewers from focusing on anything else, including the ads that might also be on the page.